2001 Buell Lighting – Terminator 3
This weeks Bike Of The Week is a 2001 Buell. Why would a Buell have Indian insignias on it?
This bike is an actual production bike for the movie Terminator 3 – Rise of the Machines (2003).
At the time it was used in the movie, Artisan Entertainment, which had the rights to the Terminator series, was owned by the same company that owned Indian Motorcycles. Producers decided to replace the Harley-Davidson name, tags, and footboards with the Indian brand name. Indian was a popular replacement option, because for several decades the name was considered to be under public domain.
In a similar situation, on an episode of the MTV television series “The Simple Life” (2003-2007), Paris Hilton had a Harley-Davidson softail that was branded on the tank as an Indian. Harley-Davidson’s marketing department must approve use of their trademark in movies or printed ads, and determine when the subject of the movie may not be suitable for Harley’s image.